It’s a Celebration: A Look Back at Significant Sneaker Packs
Sneaker Packs – certainly a gift, and unfortunately a curse. We’re talking about all the releases comprised of two must-have sneakers attached together by an oversized box and slyly priced higher than if the shoes were individually released, but as they say, a sum is larger than its parts. This weekend’s coveted sneaker release by Nike – specifically the Nike LeBron Championship aka Celebration Pack – will be priced at a whopping $500, totaling up to the single most expensive sneaker pack release ever put together by Nike or Jordan Brand. Regardless of the price, you’d better believe that droves of LeBron fans will do what it takes to get their hands on a set (based on Foot Locker and Nike’s release procedure, it’ll be all luck), but there really was a time when you could walk into a store and pick ‘em up without much of a hassle.
The original Sneaker Pack was the 2006 release of the Air Jordan Defining Moments Pack, which honored the Championships that Jordan won in ’91 and ’96. That started a trend of several more two-pair sets from Jordan and Nike arranged deliberately to recite a significant story, so in light of this week’s celebratory Nike LeBron release, let’s take a look at some of the more significant releases that continue to be heard today. Some of the volumes listed here might even be beyond your memory or maybe have risen in status since their initial release, so check out what we’ve detailed below and stay tuned for the official release of the Nike LeBron X Championship/Celebration Pack this Saturday.
I remember back in August of 2009, i was able to buy the Raging Bull pack literally weeks after they released. Even then you were able to buy a pair of Jordans days after the release date. Now shoes sell out within seconds of the release. The hype that's been caused by kids following trends is out of control. Everyone is trying to be a sneakerhead but they just buy nice shoes just to fit in to something and don't even keep them clean. Even the DMP 1s sat on shelves at the mall and now they're $500+ at flightclub. I'm really fortunate to be wearing Raging Bull 5s at this moment. I'm hoping that as fast as the sneaker game changed for the worse, it could change for the better
everyone s#ittin on the gmp's right now trynna get rid of them and resold for s#it resale...give it a few yrs these will be high up just like all the previous j packs.mine still DS.
Miss those days... Had I known wat da game was gonna become I would of bought 4 6/11 DMP lol... But I can consider myself fortunate to own all da Jordan packs. Wish I could of gotten da Kobe pack tho... But its impossible to get certain kicks if u don't kno people in high places.... Tooooo many resellers & kids wit they parents credit cards out here nowadayz
Size 12 Air Jordan V "Toro Bravo" Pack (3Ms ONLY) Cond: DS (factory laced). Asking: $280 (plus $15 shipping in US). IG: Melloyellomd
the largest contributor to the sneaker game going on steroids is the fact that kids who used to watch MJ as kids hit their mid 20s/30s therefore kicks they couldnt get the parents to buy them...they now have the purchasing power to do so...i should write an economics paper haha
6 years ago you could cop retros and packs 2 days after there release. Hype, rappers, and some weird trend happened in late 09 n early '10 where everyone wanted to cop kicks. This resellers f-ing up the shoe game.
If all of these packs had released now, they would be sold out before the store even opened, and the people who wanted them the most wouldn't have them. Can't wait to see the LeBron pack resale prices...
I remember, day of, walked right into FL (Great Mall) in Milpitas, and copped the Raging Bulls Pack, sz10, no problem, no line. Oh and it was 11:30 in the afternoon. Lol.
Fuck how things have changed. Nowadays with the LJ hype, and the way they sell his packs is really fucked up. Some might disagree, but I feel that brands these days cater more to the COLLECTOR and RESELLER of these limited shoes, than to the FAN, who wants the shoe to wear, or because Lebron might be his "hero" (for the youngstas
im tired of the black red and whites.... i want some blue i would love them do pack based on the wizards
@mrmarcymarc - I think that was a rare moment, because the DMP I pack that released around the same time sat on shelves as well. Before that the CDP XI/XII pack in 2008 was nearly impossible to get. I really kick myself for returning one of my Raging Bull packs after picking out the better shoes of the two I picked up.
I say the same thing resellers and hypebeasts/followers really make it harder for true sneakerheads!
@obiz9 exactly... im living proof of the that im 32 now and been buying J's since i started working one of my first paychecks went towards the concords i remember walking into the store, trying them on and coming back a few days later to buy them i played ball in all my shoes not anymore though
@obiz9 I'm one of those kids
@Jaysdaname haha these days you can't even cop them 10 seconds after they release!
i hear you,but i blame it more on followers,middle and high school kids and definitely stupid ass rappers for all this s#it.they the ones needing to be the first ones to have the shoe up on instagram so they cop for reseller price ,not to actually wear them,but just to take a picture of them in the box like "yea,u kno how i do" smh
@Jaysdaname Man, wish I lived that era lol. Sure, I try to cop the J's I like and worst of all where I live (Eugene) doesn't get any dope releases. I've been told employees and managers at Footlocker, Champs, etc. keep J's, etc. to themselves sometimes which is f***** up imo. Which is why I decided to just design my own exclusive sneakers.
I agree, the new gen has the shoe game messed up. When I was comin up the big thing was comin to school to buy them. Most ppl just. Got them after school, and we got out at 2:15. You could go buy J's days after they came out. Resellers wasn't that big and there was no such thing as hypebeast.
@Cop em and Rock em "11:30 in the afternoon" WUT
@Cop em and Rock emSpeaking 'bout "Hype": http://www.sneakerfiles.com/2011/06/11/discussion-hype/
@Cop em and Rock em I had a similar experience when I copped the Toro Bravo pack. It's hard to determine when things changed, but I've always thought things got a little crazier after the Concords.
). It doesn't make sense, from a business standpoint, but neither does all the shit they put out and call it "limited editions". They game is fucked and nobody cares, but hey, I sure wish I could get a Celebration Pack,...the Lows are TOUGHHHHHH!!!
@"C.E.O." @Jaysdaname I hear ya....I had a footlocker employee last week on Wednesday tell me they ran out of tixs for the Fire Red 3's.....the next day I go to the store (because it's right down the street from where I live) a store manager tells me "it's first come first serve Saturday morning." I'm like WTF get the info straight.
That's because now it's about who as the lmost imited or exclusive sneaker if everyone can get it there wouldn't be hyped and everyone wouldn't run and get it... Keeping it limited it would always sell out you think a general release 500$ will sell out ppl really don't have that money they was want to seem cool... It's not a genuine sneaker community anymore... Most ppl are brainwashed... They can't think for themselves they need rappers to tell them sneakers are cool
@Cop em and Rock em well said man. agree.